The I’M FROM Rice Mask is a wash-off mask made with 4.1% organic and pesticide-free rice from Yeoju province in Korea to gently exfoliate and brighten the skin. Rich in vitamins B1 and B2, rice is a favourite K-Beauty ingredient to rejuvenate the skin, improve skin elasticity and target enlarged pores. The result is smoother, clearer and more radiant skin that's free from dead skin cells, excess oils and other impurities.